Rupert Wilson

Prior to founding the business in 2000, he worked at Rothmans International for 17 years in a variety of senior management positions in Africa, in Central and Eastern Europe and at Rothmans' global head office, specializing in business development, project management and strategic planning.

Wilson has been one of the leading consumer goods analysts in South Africa for more than fifteen years according to the country's annual Financial Mail analyst rankings and ranked first in the Beverages and Tobacco category in both 2020 and 2021.  He has also been a retained consultant to many major financial institutions in Asia, the U.K. and the U.S., advising on their global tobacco investments.