Performance Meets Perception
Panel
11:50 AM - 12:50 PM
Moderator
Dr. Marina Murphy, Senior Director, Scientific Affairs, HAYPP GROUP
Speakers
Brindusa Taranu, Head Product Safety Surveillance, PMI
Cheryl K. Olson, Regulatory Scientist, Womble Bond Dickinson
Karina McQuillan, Global Head of Toxicology, BAT
Shaun Murray, Head of Scientific Regulatory Affairs, Imperial Brands
Ph.D.,DABT Willie McKinney, Founder and CEO, McKinney Regulatory Science Advisors, LLC.; CEO of McKinney Specialty Labs, LLC
Moderator
Senior Director, Scientific Affairs, HAYPP GROUP
Marina is senior director of scientific affairs at Haypp Group, where she leads scientific communications and public health advocacy to support tobacco harm reduction.
With over 20 years of experience, she has held senior roles at Juul Labs, British American Tobacco and ANDS, focusing on translating complex science into accessible, evidence-based narratives.
Marina is a passionate advocate for transparent science communication and sound regulatory frameworks that support public health.
A vocal proponent of evidence-based policy, she regularly addresses misinformation around nicotine products.
Marina is a regular media commentator and has been featured on BBC News, GB News, ITV news and Mail Online.
Speakers
Brindusa Taranu
Head Product Safety Surveillance, PMI
Cheryl K. Olson
Regulatory Scientist, Womble Bond Dickinson
Karina McQuillan
Global Head of Toxicology, BAT
Shaun Murray
Head of Scientific Regulatory Affairs, Imperial Brands
Ph.D.,DABT Willie McKinney
Founder and CEO, McKinney Regulatory Science Advisors, LLC.; CEO of McKinney Specialty Labs, LLC